Junior Alison Nieto, from Poughquag, New York, claims that she does not need a legacy, instead she wishes to empower others to continue to help one another. Her time at Villanova has expanded her sense of obligation to her community that extends to her position as secretary in the Villanova Voices, as a writer for the Odyssey Community at Villanova University, as the Culture Editor of the Villanovan, as a Tour Time Captain Blue Key, as the West Campus Events Coordinator for Inter-Hall Council, as a member in the Student Alumni Association, and as the initiator of the Puerto Rico Benefit Concerts.
She is a Communications and Spanish Double Major with a Double Concentration in Rhetorical Studies and Public Relations. Like most Liberal Arts students, she came in undecided as a freshman, thinking about both History and Psychology, until she took a Communications course.
She said, “I fell in love with the discipline. I loved thinking about how we use words to make the world around us, how we translate events into language and communicate what that means. I declared Communications because we use language no matter what we do. How we communicate and how we understand how that works and how to use it as a tool is so interesting, because we literally see it everywhere.”
She declared Spanish as a second major due to her heritage, for her father is Puerto Rican and her Grandmother is from there, and also due to her passion for language. “Selfishly, I want to learn as many languages as possible in order to communicate with as many people as possible, because I think it is so close-minded to only talk to one group of people. I want to talk to everybody. Languages connect so many people, and I feel like we need that. We need to be connected.”
Last summer, she worked as an intern Blue Vista 725, a Media Marketing and Promotions Company in Midtown Manhattan, a position that she found through Handshake. There, she fell more in love with New York City and is now determined to work there someday. She admits that she was thrown into the position and had to learn about it as she did it.
“I had no idea what I was doing the first week, but then, I fell in love with it,” she said. “I worked hands on with clients, emailing celebrities like Woody Harrelson, figuring out new angles to market from, and writing Press Releases before I knew what they were. Now I think I want to work in Public Relations or in journalism, at least somewhere in the news cycle. Working there showed me how you can use Public Relations to influence what people think about brands through your words. It is the first perception that you have of the world around you.”
Back during her sophomore year, after witnessing the after-effects of the devastation of Hurricane Maria in Puerto Rico on Day of Service, including how it destroyed her grandmother’s hometown, Alison knew that she had to act.
She told me that she it sent her on a spiral of thoughts. “I thought about the people on campus from Puerto Rico, people whose family is from Puerto Rico, and no one was talking about it, they weren’t recognizing that it happened and that it’s a catastrophe. So I felt that if the school or the government wasn’t going to say anything, then I would. For me the inspiration was Villanova and how we care about our community on campus and outward. I wanted to take that sense of community and charity and extend it. To tell the people suffering in Puerto Rico that we might not be there experiencing that devastation, but we are here for you. ”
From that moment, Alison was determined to begin the Puerto Rico Benefit Concert. She began by emailing Kate Szumanski from OUS, who she had prior worked with at Kate’s resume workshops, professional development workshops, and who she had made multiple appointments with to improve her career potential. Kate sent her a list of names of people to talk to to get it arranged as fast as possible.
She recalls that “Everyone was really helpful in getting it off the ground from an idea to a tangible event that I was printing flyers for. I also contacted my friends in acapella, asking them to be a part of it, and they immediately said that they were there for me. It was such a relief for me to not worry about it since I had so many people out there helping me and having my back. I felt that sense of community that we talk about over and over again, and it got to the point where other on-campus groups were reaching out because they were motivated by our cause, like the Superlatives and Baila Latino. That for me was the most moving thing that ever happened.”
Her hard work paid off. The first concert raised $2,346, which was all donated to Unidos Por Puerto Rico. That hard work translated into another concert last October that raised $3,000, which is now in the process of being donated to the Hispanic Federation. For that concert, she almost had Lin Manuel Miranda speak, but unfortunately, he was shooting in London at the time. She had found his managers’ contact information at her position at Blue Vista 725, where she had proceeded to email everyone, including booking manager, his publicist, and his father. Those efforts resulted in a personal email from Lin Manuel’s father, and his managers sending over a signed “Hamilton: The Revolution” book to be raffled off at the concert.
Her main hope, after all of her efforts at Villanova that impacted many lives in Puerto Rico, is that it will be continued in many different forms. “It was really good to see the difference that we can make and how I got people passionate about what I was passionate about that let me affect change. It is great to leave a legacy and be known as someone who did this, but I think for me, I’d much rather my legacy be about the change I created and about the things I did to help people. I want to be successful, but at the end of the day I’m going to measure my life as successful by how many people I was able to help and how much good I was able to do. With that being said, I don’t need a legacy here. It would be great if people remembered, but I want people to feel empowered to do what makes them passionate, to help others, and to be the person that you needed when you were growing up.”
She also told me that she is currently working to get an organization off the ground at Villanova that will be for students like her who want to host charity events for any cause that they are passionate about.
Now, she continues to hope that her work will continue to be reflected on Villanova’s campus. “It is so important that if I can make one person feel empowered to make a change, I think I have done my part. One person really can make a difference, and we made over $5,000 worth of difference. I don’t think I’m special for this, I just want to show others that they can do it.”