By Kate Szumanski
Knowing your professional value and worth, and communicating powerfully about them in a very short amount of time, are two important skills liberal arts and sciences should master.
You need to write, memorize, and “own” your 30-second commercial, which is designed to sell you!
Let’s say you’re attending a career fair and approach a representative from a particular company. What do you say by way of an introduction? And after you exchange pleasant hellos and chit chat about the weather, what’s next? When you’re asked about YOU, what do you say?
This is where a carefully created and memorized elevator pitch or personal brand statement comes into play. You want to create something compelling, memorable, and brief that helps to describe you and your abilities.
Careers coach and author Susan Chritton shares these tips to get you started.
- Your unique promise of value: This is the promise you make to your target market that your brand will fulfill. It clarifies and communicates what makes you special. You must be able to live up to this promise. What important abilities can you uniquely offer a company or organization that might be hard to find in the marketplace? This is your USP: unique selling point.
- Your personal brand statement:You use your unique promise of value to write the all-important personal brand statement. When you work on your statement, envision your best self. To begin your thought process on what your brand might include, answer the following questions:
- What three or four keywords describe your essential qualities quickly and clearly?
- What is your essence factor, the core of who you are? “I know I am in my element when __________.”
- What is your authority factor, the knowledge that you hold and the skills that you possess? “People recognize my expertise in _________.”
- What is your superstar factor, the qualities that set you apart? (This factor is how you get things done or what you’re known for.) “People comment on my ability to ___________.”
- How can you convey all of the above with energy, enthusiasm, and passion?
To help you get started writing your statement, use this fill-in-the-blanks template. Don’t be constrained by this language; simply use it as a starting point.
Hello. I’m _____________ _________________, and it wonderful to meet you. I am a __________ student at Villanova University, studying _____________ and _____________. I’m looking for _____________so that I can apply my ____________ skills and help you achieve your _____________ goals. I use my ___________ and ___________ for ___________. Known for ___________, I ___________. Using ___________ (key trait), I ___________, by providing ___________. Through my ___________, I ___________, when I serve ___________. I can make powerful contributions at ____________, an organization that I deeply admire because of ________________ by contributing my _________ and _____________ abilities.
Kate Szumanski, ’95, ’97, is the associate director for experiential education in the Office for Undergraduate Students in the College of Liberal Arts and Sciences at Villanova University. Follow her on Twitter @KateSzumanski.