Meet the BRIDGE Society: Kate Keoghan ’18

Copy of Bridge SocietyExecutive Board

Kate Keoghan (’18) has served as the Secretary of the Bridge Society for two years. As Secretary, Kate keeps the e-mail list updated, sends out event reminders, and brainstorms ideas for Bridge Society with the other Board members. Additionally, Kate helps facilitate the monthly networking events to ensure they run smoothly.

Kate is a political science and economics double major, with a minor in business. On campus, she is a Global Key Ambassador for students looking to study abroad, as well as a member of the Villanvoa Consulting Group and Kappa Delta.

“Bridge is a great opportunity for underclassmen to practice networking and learn more about possible majors,” Kate stated. She feels that networking gets easier with practice and the skills learned at Bridge events can help land internships and even full-time positions.

Kate feels that Liberal Arts and Sciences has many majors and overlapping career paths. Bridge can help students sort through all these opportunities. While the alumni network for the College is large, Bridge provides a unique space for students to meet alumni who are passionate about the same careers as them.

Moving forward, Kate hopes to see the Bridge Society gain more alumni partners in order to expand their events. Bridge can continue to show students in the College of Liberal Arts and Sciences possible career paths that they had never considered before.

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Communicating Your Value as a Liberal Arts & Sciences Student … in 30 Seconds or Less

By Kate Szumanski

Knowing your professional value and worth, and communicating powerfully about them in a very short amount of time, are two important skills liberal arts and sciences should master.

You need to write, memorize, and “own” your 30-second commercial, which is designed to sell you!

Let’s say you’re attending a career fair and approach a representative from a particular company. What do you say by way of an introduction? And after you exchange pleasant hellos and chit chat about the weather, what’s next? When you’re asked about YOU, what do you say?

This is where a carefully created and memorized elevator pitch or personal brand statement comes into play. You want to create something compelling, memorable, and brief that helps to describe you and your abilities.

Careers coach and author Susan Chritton shares these tips to get you started.

  • Your unique promise of value: This is the promise you make to your target market that your brand will fulfill. It clarifies and communicates what makes you special. You must be able to live up to this promise. What important abilities can you uniquely offer a company or organization that might be hard to find in the marketplace? This is your USP: unique selling point.
  • Your personal brand statement:You use your unique promise of value to write the all-important personal brand statement. When you work on your statement, envision your best self. To begin your thought process on what your brand might include, answer the following questions:
  • What three or four keywords describe your essential qualities quickly and clearly?
  • What is your essence factor, the core of who you are? “I know I am in my element when __________.”
  • What is your authority factor, the knowledge that you hold and the skills that you possess? “People recognize my expertise in _________.”
  • What is your superstar factor, the qualities that set you apart? (This factor is how you get things done or what you’re known for.) “People comment on my ability to ___________.”
  • How can you convey all of the above with energy, enthusiasm, and passion?

To help you get started writing your statement, use this fill-in-the-blanks template. Don’t be constrained by this language; simply use it as a starting point.

Hello. I’m _____________ _________________, and it wonderful to meet you. I am a __________ student at Villanova University, studying _____________ and _____________. I’m looking for _____________so that I can apply my ____________ skills and help you achieve your _____________ goals. I use my ___________ and ___________ for ___________. Known for ___________, I ___________. Using ___________ (key trait), I ___________, by providing ___________. Through my ___________, I ___________, when I serve ___________. I can make powerful contributions at ____________, an organization that I deeply admire because of ________________ by contributing my _________ and _____________ abilities.

Kate Szumanski, ’95, ’97, is the associate director for experiential education in the Office for Undergraduate Students in the College of Liberal Arts and Sciences at Villanova University. Follow her on Twitter @KateSzumanski.    

Morgan Stanley Operations Division is seeking College of Liberal Arts and Sciences students!

Morgan Stanley is seeking College of Liberal Arts and Sciences students for a Summer Analyst position in their Operations Division. This is a prime opportunity for Villanova CLAS students to grow their career and professional development potentiality. The accompanying training program includes networking opportunities, professional skills training, team projects, and much more.

The full posting details may be found on the Operations SA Program PDF, and students must apply online HERE. Don’t procrastinate; build your future!